Our Founder

Sweet Pete’s Candy began as the dream of the ultimate candy lover, Pete Behringer also known as “Sweet Pete.” Pete’s love for sweets was fostered by his mother, who opened a chocolate shop when Pete was just twelve years old. After spending over two decades confecting candy and chocolates, Pete was ready to make his own candy vision a reality, and Sweet Pete’s opened its doors in 2010 in the Springfield neighborhood in Jacksonville, Florida.

The Show

Peter’s scrumptious, colorful, handcrafted candies steadily gained attention and notoriety in the Jacksonville area. In 2014, just four years after opening, Sweet Pete’s was featured on the CNBC hit reality series The Profit, where entrepreneur Marcus Lemonis applies his capital and expertise to lead companies to success. Out of thousands of businesses, Lemonis chose to work with Sweet Pete’s, and a natural partnership flourished.

In Good Company

After appearing on The Profit, Sweet Pete’s opened a new Jacksonville location in the historic Seminole Club, a building that dates back to 1903. This new confectionary emporium is a vast 23,000 sq. ft., making it one of the largest candy shops in the United States. The store boasts a fully functioning factory with an interactive gallery, two large retail areas, a full restaurant and bar, rooftop patio and dessert bar. Sweet Pete’s also features an event center that offers space for children’s field trips, catered events and parties, hands-on interactive candy making sessions and birthday parties.


After being in the new location for about a year, Sweet Pete’s quickly realized one store simply wasn’t enough! Now, Sweet Pete’s has taken their sweet candy and sweet experience to their new stores in Lake Forest, Chicago, and Key West, Florida.