Peter Behringer, owner of Sweet Pete’s, was raised in the chocolate industry. In 1985, when he was eleven years old, his mother opened a family chocolate business, which grew to encompass 32 locations and a 10,000 sq. ft. factory. After college, Behringer applied his experience in the industry with an on-going education to further hone his chocolate and candy making expertise. In 2010, Behringer sold the family business and opened Sweet Pete’s candy shop, located in a historic neighborhood in an 1,800 sq. ft. 100 year old house, where he utilized his skills to make majority of Sweet Pete’s candy by hand.
In 2014, Sweet Pete’s was featured on the CNBC hit reality series The Profit, where entrepreneur Marcus Lemonis applies his money and expertise to lead companies to success. Out of thousands of businesses, Lemonis chose to work with Sweet Pete’s, and a natural partnership flourished quickly.
After appearing on The Profit, Sweet Pete’s opened a new location in historic Seminole Club, in a building that dates back to 1903. The notable location, which hosted a number of well-known visitors such as Presidents Teddy Roosevelt, Dwight Eisenhower and John F. Kennedy, sat vacant for ten years until Sweet Pete’s and Lemonis renovated the property. This new location is a vast 23,000 sq. ft., making it one of the largest candy shops in the United States.
Today, Sweet Pete’s manufactures a line of quality chocolates and sells almost a thousand different types of candies. The new location boasts a fully functioning factory with an interactive gallery, two large retail areas, a full restaurant and bar, rooftop patio and dessert bar. Sweet Pete’s also features an event center that offers space for field trips, catered events and birthday parties. Peter Behringer also finds joy in sharing his expertise with others by teaching the art of candy making. As a result, the heart of the company’s new business plan includes Sweet Pete’s Sweet Science Classes, hands-on interactive candy making sessions ideal for field trips and birthday parties. Sweet Pete’s education team currently hosts hundreds of children weekly in this program.